How To Ditch Your Boring Brand With Ken Moskowitz From Ad Zombies

How To Ditch Your Boring Brand With Ken Moskowitz From Ad Zombies Who’s on your short list of marketing influencers for thought leadership and mentorship? Which company brands do you gravitate toward because of their unique value propositions and authentic connection with customers? Today, my guest is Ken Moskowitz, founder and CEO of Ad Zombies. Ken shares insights on brand creation and challenges marketers to bring entertainment, humor, and storytelling into their content. Passion for Production: From creating commercials as a child and dreaming of being the best disc jockey to turning into a zombie Conversions and Reconstruction: Ad Zombies came to life by accident after discovering need to rewrite ad copy to connect with specific customers Origin and Evolution: Ad Zombies’ brand positioning of world’s best flat-fee ad copywriting service changes to writing words that sell anything More than 103,000 Ad Zombies followers on Facebook attributed to mix of wordsmithing skills and engaging audience to evoke emotional responses Missing mark to make memorable ads: Stories and visual noise connect and convert consumers through brand awareness Where to start: Consistent messaging peppered through channels; view consumer’s perspective, and take the plunge to try something new Links: Ad Zombies Ad Zombies on Facebook Howard Stern Bob Ross The Lion King Charlie Sheen on Two and a Half Men The Walking Dead Game of Thrones If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ken Moskowitz: â€Å"I was probably the AV-Squad King. I was definitely a nerd. I spent my free time making my own commercials and storytelling. It was fun for me.† â€Å"Strategically, you want to always think about what your business is: What do you do for a living? What does your business really do? What business should you be in?† â€Å"We are not afraid to take chances and to put stuff out there. Ad Zombies is a brand that at its corewe write ads. What we really do is entertain and we engage our audience.† Don’t ever be afraid to try new things and don’t go with, â€Å"I don’t like this ad.† How do you know 100 million people won’t?